News, articles, tips & tricks

Winning with Rightsourcing and Content Creation

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it's not like I volunteered with any expectations, except that if I was going to…

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Is Your Content a Tapas or Family Style Meal?

Family Style I grew up in New York in a very Italian family. Holidays revolved around food. I remember plates and bowls of soup, salad, meat, pasta, and side dishes were placed around the table and then passed around. Some of those plates and bowls were the sizes of small European countries. This allowed you…

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Are Your Processes Putting Progress in Purgatory?

Let's face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That's not how we do it here!” Purgatory…

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Are You Whiffing the WIIFM?

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

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Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well…

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