How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. Since the weather is so much better here in North Carolina than in Chicago, I have been lucky enough to play 20+ rounds of golf since January 1st. The golf here, especially in…
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In the final parts of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it's more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…
Learn more In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as…
Learn more In our last house, we had a small problem. Mice! It was mainly during the colder months, but it was still a problem. We had something they wanted: warmth and food. Our garage became a temporary safe haven and their instincts told them it was safe and inviting. My wife Kim is a bird person…
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It's Almost New Year's Eve We have all seen the crowds at Time Square or downtown (insert your city here). They are generally partyers wearing hats, blowing horns, and ingesting copious amounts of alcohol. But most of us (85%) prefer to stay home or local with a small gathering of friends. Some of us can…
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We just crossed the autumnal equinox. In layman's terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…
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