In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven't listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…
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Let me ask you a question: Have you ever had to fire a client? Now, I'm sure as business, you've been fired. It's happened to all of us, right? Heck, as an employee I've been fired. But have you ever had to fire a client? It's tough. Because we're in business to make money, right?…
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I've been in business for over 40 years, and over the last 18, 20 years I've been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It's either, “I can identify that person,”…
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A couple of weeks ago I was at a gas station. I happened to look over as I was pumping gas and there was this truck next to me, and they were in the other lane, and I noticed on the side of the truck it said something called Crosses For Losses. Now, you may…
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I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that's going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…
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I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It's hard to…
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