[vc_row][vc_column][vc_column_text] 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 70247 or an elephant eating peanut butter? Now, chances are, you'd have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut…
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I don't know about you, but I get inundated with people pitching me online. It's something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it's coming and then boom, they hit you…
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Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don't know about you, but I've seen a lot of disruption over the last handful of years. I was in a networking meeting this morning with a handful of people. And one person said, “I really…
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I'm not ready to sell my business yet. And you may or may not be at that point, but one of the things I have learned is it helps to learn new things to prep yourself for what's coming next. If you're an avid listener of my podcast and reader of this blog, you know…
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There's a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a commitment device. Let me explain. A president of a bank in the Philippines offered a few hundred of his customers a locked savings account, which means you could not make…
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George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant idea, but it's also a type of interface cable for computers. When lightning from the sky hits your business, you may need both. There's a myth out there that lightning never strikes…
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