News, articles, tips & tricks

What do Your Leads… LEAD to?

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…

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Falling for the Forest from the Trees

As a golfer, the falling leaves are annoying, but the views from the fairways are stunning. Fall is in full bloom. Not only are the leaves turning colors, but you notice individual trees more because you will see a mix of orange, brown, red, yellow, and green colors. Each tree stands out more when they're…

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Analog vs. Digital Relationships

Have you ever watched the Apple TV+ series The Morning Show? There was a scene where Yanko, the weatherman, was getting drunk in a bar and blurted out to strangers about why they call a weather pattern “El Niño”. “El Niño” originated in Peru and Ecuador, where it was used to refer to a warm…

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Looking Into the Future… By LISTENING the Past

Over the last weekend, we watched a little TV. When you speak, teach, and pontificate for a living, it's nice to have a little downtime and just LISTEN! Sometimes we choose sports, sitcoms, or gameshows, but this time we chose a documentary and a news magazine. The first story we watched was about the Webb…

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Is it Time to Get New Business Cards?

It's hard to believe that close to three and a half years ago almost all business came to a screeching halt. In-person work, meetings, and business were severely affected. No matter how you feel about viruses, masks, and the shutdowns, it was a time of uncertainty, panic, and disruption. One part of building and maintaining…

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Who is More Useful to Your Business? A CMO or a CRO?

I think I can safely say that you don't go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it's often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

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