I'm sure you've heard the saying, “Time flies when you're having fun.” It's really hard to believe I've been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…
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Are your marketing systems working for you? Well, maybe you should stop gambling and start winning. Now, there is nothing absolute about any kind of marketing or advertising, or any kind of art in general. There's no way to predict what's going to happen, but there are ways to align concepts that are going to…
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My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…
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I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I've ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it's built around a concept of only focusing on…
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I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I'm not…
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Let me start off by asking you a question. Do you want to improve your business? Well if you do, I'm going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It's been attributed to people like Mark Twain, Stephen Covey, and…
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