Today, I want to talk about managing your client projects and client expectations. Now, let me ask you a question: have you ever had somebody come to you and say, “Hey, I'd love to sit down and have lunch with you. You got some time?” Usually what they're really saying is, “Hey, I know you're…
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We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…
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Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we provide. So, I just want to lay out a couple of concepts…
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The Cobbler Whose Kids Have Holes In Their Shoes I've said this before, but I am one of those cobblers whose kids have holes in their shoes. It's taken me, oh, five years, to really go back and look at my website and say, “You know what? This is pretty outdated.” Now, I just did…
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Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is arguable, but the beauty is in the eye of the beholder. I don't know about you, but I am bombarded with email and social media messages that make HUGE promises of great profits by being…
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