News, articles, tips & tricks

Three Questions With The Same Answer – Know, Like, & Trust

Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…

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3 Signs From God That It's Time To Move On…

I don't want to get all religious on you. I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. When I was giving a speech in Minnesota, I told the audience that during the pandemic, I was researching the question,…

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Networking Is All About Give And Take But Success Takes Giving

It's been a long journey to get ready to sell our house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far from your network. You know what grocery stores have what. You know…

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Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

They say, “Good things come in threes!” But who are ‘They' and what's good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

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How To Land The Right Client (Hint: It's About Connections)

I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…

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LinkedIn Wants Your New And Old Content (HINT: And So Do Your Prospects & Clients)

Of the many distractions we face in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, I would say that over 50% are pure spam. My car warranty is just…

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