I'd like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…
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Do Bee, Do Bee Do! The last time I was playing guitar at church, one of my friends asked, “Hey, do you remember the show Romper Room?” I said, “Yeah, absolutely.” Somebody else in the room goes, “Huh?” Romper Room was on TV from the 1960s to the 1980s, and it was a kid's show.…
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Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it's only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…
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I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don't sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…
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In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…
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Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn't be happy, they just did not see the big picture of what you were providing. We often associate this with…
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