I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I'm not…
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Let me start off by asking you a question. Do you want to improve your business? Well if you do, I'm going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It's been attributed to people like Mark Twain, Stephen Covey, and…
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I have a question for you… How do you eat an elephant? Common wisdom says one bite at a time. But it makes me think, why would you want to eat an elephant? They're big and believe it or not, they're hairy, and that's a lot of eating. But that would be something we know…
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Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…
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There are so many tools out there to help you set up your marketing. You can use a marketing calendar, marketing programs that allow you to schedule out email and social media for months, but what is often missing is the strategy that pulls it all together. What happens is that people tend to use…
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Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we're just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…
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