I'm not sure if you're into streaming TV or not but if you haven't seen “The Queen's Gambit” on Netflix, I highly recommend it. It's an awesome mini-series about this little girl who goes from being an orphan to the queen of the chess world. Now, the story is very complex and I don't want…
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Those of you who know me well, know how much I like acronyms. I used to work for AT&T, which stands for American Telephone and Telegraph. While we were there, we went to the LBR and LGR; the little boy's room and little girl's room, not the bathroom. Did you know that my whole obsession…
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Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…
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I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what's the experience in between? What kind of experience is your user having to get to that point? What are the impressions…
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Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you've been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…
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I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? A vending machine is pretty simple. People put money in, they get something out, generally overpriced. Usually, it's candy, cookies, chips, drinks, or whatever. A vending machine has to be strategically placed, and you're hoping…
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