News, articles, tips & tricks

Moral Marketing… (and why it's tough)

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Have you ever heard the phrase,…

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Look Back… Move Forward

At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

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What is Relationship Marketing?

(and Why it Matters in Business-to-Business Sales) I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…

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Falling for the Forest from the Trees

As a golfer, the falling leaves are annoying, but the views from the fairways are stunning. Fall is in full bloom. Not only are the leaves turning colors, but you notice individual trees more because you will see a mix of orange, brown, red, yellow, and green colors. Each tree stands out more when they're…

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Analog vs. Digital Relationships

Have you ever watched the Apple TV+ series The Morning Show? There was a scene where Yanko, the weatherman, was getting drunk in a bar and blurted out to strangers about why they call a weather pattern “El Niño”. “El Niño” originated in Peru and Ecuador, where it was used to refer to a warm…

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Looking Into the Future… By LISTENING the Past

Over the last weekend, we watched a little TV. When you speak, teach, and pontificate for a living, it's nice to have a little downtime and just LISTEN! Sometimes we choose sports, sitcoms, or gameshows, but this time we chose a documentary and a news magazine. The first story we watched was about the Webb…

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