News, articles, tips & tricks

Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you've been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

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How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We're living in a noisy world. We're living at gigabit speeds, a world of rapid change. Back in the '70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…

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Thought Leadership? You Need To Have Purpose, Passion, And A Plan

I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the things that we had to immediately come…

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Want More Business? Give 100% And Expect Nothing In Return

Today I want to talk about business. I know you're saying to yourself, “Self, doesn't he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances are we're not doing the exact…

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