News, articles, tips & tricks

How Can A Junk Drawer Help You Build A Healthy Business?

We all have one. Some of us have multiple. You may even have one in every room of your house. It's the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

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The Devil Is In The Details… In The Data

The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…

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Fad, Fame, Or Fortune… It's About Business (and Time)

Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…

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Your CPA Wants to Know Your CPA

Mistakes… They are only bad if you don't learn from them. Now, there are different levels of bad. You can put the wrong creamer in your coffee bad, or the Three Mile Island, nuke the east coast of the United States bad. But if you live to tell about it, you can always learn something…

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The Power of Awareness & The Awareness of Power

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

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Winning with Rightsourcing and Content Creation

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it's not like I volunteered with any expectations, except that if I was going to…

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