News, articles, tips & tricks

Step By Step… to Step It Up

We had some good news this week: our dog Layla has cleared her heartworm test, which means she can start to return to normal activities. Six months ago, after she had an anaphylaxis shock, a routine follow-up visit revealed that she had heartworm. Heartworm in dogs is a serious and potentially fatal disease caused by…

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When All Else Fails… Try Less

Time heals all wounds; it's just that the older you get, the more time it takes to heal. In the last post, I talked about ending up in the hospital. I have been on the mend, but the two weeks since have not been enough to get me back to 100%. I had a week…

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Attention vs Intention

So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it's safe to say that I am connected to over 10,000 individual…

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Icing the Deal… By Disrupting the Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. It was a tragedy beyond the pale… The ice maker on our fridge stopped working. Broken & Fix It! When we bought our old house, it had all new appliances. It took ten to twenty years before we needed a repair person…

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Who are You? Your Customers are a Mirror!

Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…

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