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The Cost of Marketing

Accountability, Advertising, Branding, Business Systems, Client Expectations, Communication, Content Marketing, Engagement, Generating Sales, Human Capital, Human-To-Human, Managing Your Business, Organic Marketing, Relationship Marketing, Return On Investment, Segmenting, Strategy, Targeted MessagingNovember 25, 2025

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

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The Second Kick from a Mule – Part 2

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesNovember 17, 2025

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…

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The Second Kick from a Mule – Part 1

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Audio, Audiobooks, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesNovember 10, 2025

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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I Had a Conversation with AI About All the Hype Around Artificial Intelligence?

Advertising, Artificial Intelligence, Business Systems, Business Tools, C-Suite Topics, Change Management, Content Marketing, Data Mining, Emotional Intelligence, Human Capital, Human-To-Human, Information Marketing, Managing Change, Marketing Tips and Tools, Mindset, Questions, Relationship Marketing, Strategy, Systems, TechnologySeptember 16, 2025

Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…

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Heating Up Business Leftovers

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Content Marketing, Customer Service, Generating Sales, Google Analytics, Human-To-Human, Information Marketing, LinkedIn, LinkedIn Advertising, Managing Change, Perfect Customers, Relationship Marketing, Social Media, Thought Leadership, Writing ContentSeptember 9, 2025

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

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What's Old Media… Is NEW Media

Accountability, Advertising, Artificial Intelligence, Attention, Audio, Blogging, Business, Change Management, Communication, Consistency, Content Marketing, EMail Marketing, Engagement, Futurecasting, Generating Sales, Human-To-Human, Influencer Marketing, Information Marketing, LinkedIn, Niche Marketing, Podcasts, Purpose, Relationship Marketing, Social Media, Strategy, Trust, Video, WebsitesSeptember 2, 2025

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

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