News, articles, tips & tricks

Antisocial Social Media and LinkedIn Means Business

There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…

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When All Else Fails… Try Less

Time heals all wounds; it's just that the older you get, the more time it takes to heal. In the last post, I talked about ending up in the hospital. I have been on the mend, but the two weeks since have not been enough to get me back to 100%. I had a week…

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Is Your Content More Like a Newspaper or a Magazine?

I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn't optimal for today's TV and movies. Instead, it was…

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What's the Deal… with Silos?

I have always lived in cities. Not big ones, but smaller suburbs. Generally, especially in the Midwest, you usually encounter farms when you travel between towns by car. In Illinois, there were lots of farms. Most have barns and silos. I knew what the barns were for, but did not quite understand silos and why…

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If It Ain't Broke, Fix It (Before You Have to Replace It)!

The Flat A few weeks ago, I had a bad car week. I had just had surgery and had to go to a follow-up visit the day after another doctor's appointment. I walked out into the garage to recycle some stuff and noticed I had a flat. Because of my surgery, I could not change…

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The Future of Websites: A Case Study

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

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