During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…
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PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year's and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You've got pro and college football playoffs, basketball, and hockey.…
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Every new year is filled with hope and expectation (just look at gym memberships that skyrocket in January and crash in February). Though the world and business climate make it harder to predict what will happen… We know a few things: There are 5 AI LLM companies competing for world dominance. OpenAI Google DeepMind Anthropic…
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No matter how you look at it, 2025 was not a normal business year. Heck, it was not a normal year in any way, shape, or form for our family. I personally faced some health challenges and spent way too much time with doctors, specialists, and hospital visits. I am happy to report that, for…
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I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…
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There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…
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