Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…
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What’s your image? Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther…
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Let's face it. If you are in business, your main point is to make sales. Another point is to make a sale while making a profit. And one more is, if it costs you less to run the business you get to keep more money. If business was that simple (which it really is) everyone…
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The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…
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Facebook went all Britney Spears on me. They took away my ability to control my business and they told me, “Oops, you did it again.” Yep. I did. I posted something that went against their community standards and I have been blocked from Facebook. But luckily it's not for long. Today I'm going to talk…
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Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…
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