Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn't optimal for today's TV and movies. Instead, it was…
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I truly believe the greatest philosopher of our times was a New York Yankee Baseball player named Yogi Berra “When you come to a fork in the road, take it.” – Yogi Berra OK… maybe he is not the greatest philosopher of our times, but he's not wrong (and he is funny). When you come…
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I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…
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Getting older has both benefits and detriments. Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find, to stay relevant in business, you have to continue to…
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It's easy to get nostalgic for the good old days. We just watched the satirical movie “Unfrosted” about making Pop-Tarts. It's filled with nostalgic references and jokes blended with a modern-day perspective. Although Pop-Tarts have fruit flavors, it's 100% artificial flavors loaded with sugar that give them their taste, for many kids in the '60s,…
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