News, articles, tips & tricks

How Are Your Google Analytics Lately?

If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…

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What's Hard Is Easy, and Easy Is Hard

We are all living in interesting times. Life, technology, and the world are moving at lightning speed. I remember sitting in my living room in Bolingbrook, Illinois. I was sick, so I was home from work. A special report came on the TV. It was the beginning of the first Gulf War. CNN’s historic live…

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Seconds… Chance Interactions – [Best Of]

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

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Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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Data is a Gift… Share The Love!

Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the '70s and '80s and peaked in the '90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Mobile phones…

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What do Your Leads… LEAD to?

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…

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