News, articles, tips & tricks

The Anatomy of Trust

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

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Why?

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

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BACON – Chapter 8: Like Me… Like You!

If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…

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BACON – Chapter 5 – Get Out…

The History of Networking Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. Trade shows date back to the 1800s. The American Medical Association was started in 1847. Another AMA (American Marketing…

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BACON – Chapter 4 – It’s Not About You, It’s About Business

One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

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