News, articles, tips & tricks

Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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Man vs Machine – A Brief History of Algorithms and Artificial Intelligence

Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue. Almost 20 years later, in 2016, Google's AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world's top…

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Artificial Intelligence Decisions… Data Determines the Destination

Have you ever heard the George Carlin comedy sketch about Football vs. Baseball? You can watch it here and some of the lines include: “Football is played in a stadium; baseball is played in the park.” “In football, you wear a helmet; in baseball, you wear a cap.” “In football, you get a penalty; in baseball,…

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BACON – Chapter 1: Relationship Marketing

Marketing has evolved over the decades. I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched…

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Winning Lessons from 2023

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

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Who is More Useful to Your Business? A CMO or a CRO?

I think I can safely say that you don't go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it's often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

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