News, articles, tips & tricks

The Future of Websites: A Case Study

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

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3 Ways I Like to Use Artificial Intelligence

I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that's over 100 tabs. Granted, it's my main window and three clients' project work windows open, but I use all four windows all day long.…

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What's Old Is New

A Little Perspective I have been in marketing for almost 50 years. In my day, we walked to school uphill in the snow, even in the summer. On the way, we delivered newspapers while listening to our portable radios and reading every billboard along the road. It's no joke that I have seen and experienced…

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FACT: Two Things Could Be True At Once

I truly believe the greatest philosopher of our times was a New York Yankee Baseball player named Yogi Berra “When you come to a fork in the road, take it.” – Yogi Berra OK… maybe he is not the greatest philosopher of our times, but he's not wrong (and he is funny). When you come…

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Why?

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

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Best Of – Sales & Marketing… It’s a MATH Problem

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

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