News, articles, tips & tricks

How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We're living in a noisy world. We're living at gigabit speeds, a world of rapid change. Back in the '70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…

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The Pu-Pu Platter and Creating Content Marketing Samplers

I've been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…

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Why Building An Audience Is A Moving Target And What You Can Do

Realin In The Years It's been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That's where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I'm working on my fifth book. Since…

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