News, articles, tips & tricks

How To Be More Productive By Taming Your Technology

Monday was Labor Day, and that's when I recorded the podcast that led to this blog. I saw a bunch of people on social media saying, “Hey, what are you doing today?” It's like, “Well, I'm kind of working, doing a podcast.” But I was also doing some other stuff, working on some future presentations…

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Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I'm not 100% sure if it's still available now or not, but if it is, it's probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

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What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He's around 100 pounds, a Black Lab, and I'm a Blues player, so it…

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What Is The Perfect Marketing Strategy For Your Business? – Part 3 – Targeting New…

Past vs New Customers We're in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we're going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…

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How To Use Email Marketing? The Money Is In The List!

It's Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it's one of the cornerstones that you need to run any successful business. I don't care whether it's local, national, or international. The reason is, when you have an email list,…

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