News, articles, tips & tricks

Modern Website Makeover – Less Nav and More Salve (or Solve)

One thing I can assure you about marketing your business is that it's a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…

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Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

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What's LOVE Got To Do With It? In Marketing – EVERYTHING!

Pay To Play Back when I was a little kid, my father was very nurturing of my desire to play music. He invested in a cheap acoustic guitar (hand me down from my sister) and guitar lessons (from a drill sergeant at West Point Military Academy – I kid you not!) Now keep in mind,…

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2 Things that Probably Won't Work for Your B2b Business

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

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Seeing The World Through A Fresh Set Of I's

I have had more than one person question, “Why would you leave an area, where you have 22 or 40 years of connections to start over?” I have asked myself that question a few times, too. The only answer I could give was, “It was time!” I have lived in the Chicago area since I…

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You Can't Always Get What You Want? But If You Try Sometimes…

Do you know that Rolling Stones song? “You Can't Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

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