I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…
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A while ago, I decided to try my hand at day trading. I'm here to tell you, it was a really bad idea. I didn't do so well and one of the reasons is because I didn't do my research. As a matter of fact, I didn't know what research to do or how to…
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Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…
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[vc_row][vc_column][vc_column_text] How Are You Doing? I want to ask you a question. How are you doing? It's been a year since we started to lock down and be stuck in our own environments. I've been working from home for a long time but I do miss getting out and having coffees and going to networking…
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A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don't want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…
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There are so many tools out there to help you set up your marketing. You can use a marketing calendar, marketing programs that allow you to schedule out email and social media for months, but what is often missing is the strategy that pulls it all together. What happens is that people tend to use…
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