News, articles, tips & tricks

A Goal is Not a Strategy, But a Strategy Needs a Goal

Timing is everything,…right? Trying to run a business while preparing to move from our 22-year run in a 3500 square foot house, into an 800 square foot 3rd-floor apartment, as our 2200 square foot house is being built 1000 miles away… is a challenge. There is selling our old furniture (which won't fit into our…

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When is 10 Greater Than 1000? (Hint It's All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

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Why “FREE” Is A Four Letter Word That's Bad For B2b Businesses

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

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The Secret 3 B's of Finding Your Perfect Customer

Do You Want To Know A Secret? Did you know that the American bee is actually digital? Yup… It's a U.S.B. So is that a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the bee-holder! The definition of a conspiracy theory is: a theory that explains an event or…

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Three Questions With The Same Answer – Know, Like, & Trust

Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…

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The Power of Three… With Sales and Marketing

One of my favorite quotes is: “Never use four words when three will do.”  – Ruth Bader Ginsburg Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic,…

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