News, articles, tips & tricks

It's Not What They Say… It's What They Do… CONSISTENTLY

One of the keys to success is consistency. That is true with business, sports, and so much more. I can tell you that shooting a 39 on nine holes of golf is a great score. Then when you shoot a 50 on the back nine (11 more and 14 over par) turns an excellent 9…

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Well Would You Look At That? Lessons Learned from Lifelong Learning

You have undoubtedly heard the saying, “You can't teach an old dog, new tricks.” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them,…

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The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

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Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman's terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

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Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

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How To Exceed Expectations? Find Someone Who Cares!

Seth Godin had a GREAT blog post today. It was short, sweet, and really hit me between the eyes. Who cares? No one cares. That happens rarely. Someone cares. That happens all the time, and it’s at the heart of our work. Everyone cares. Almost never. Someone is enough. In fact, someone is the entire…

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