I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…
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Life Happens This past weekend, I was attempting to clean out my basement. Loaded on shelves were tons of Bankers' Boxes filled with personal and business records dating back to the 1990s. Loaded in there were memories and important things like the Title to my wife's 2003 car and the original documents from when we…
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Of the many distractions we face in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, I would say that over 50% are pure spam. My car warranty is just…
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I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…
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This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we'll explain how to actively engage your clients and prospects to increase sales! Your story and…
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This is the third installment in a four-part series on using marketing to power your sales engine. You can read the first post, here and the second post, here. In this post, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment, we'll explain how to actively engage your clients and…
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