News, articles, tips & tricks

Testing 1-2-3… How To Get Your Audience To Embrace Your Content

It's been a few years since I've been up on stage as a musician. I've been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

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To Achieve Your BHAG… You Need to SHAG to Become a BFD

I have a question for you… How do you eat an elephant? Common wisdom says one bite at a time. But it makes me think, why would you want to eat an elephant? They're big and believe it or not, they're hairy, and that's a lot of eating. But that would be something we know…

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How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…

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To Be A FRESH Content Creator – You Need to Be A Consumer First

Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…

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Don't Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

[vc_row][vc_column][vc_column_text] How Are You Doing? I want to ask you a question. How are you doing? It's been a year since we started to lock down and be stuck in our own environments. I've been working from home for a long time but I do miss getting out and having coffees and going to networking…

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