You've Come A Long Way, Baby It's incredible how fast things change. Do you remember that slogan? “You've Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…
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I had the opportunity to travel to the South Carolina Coast for my son's wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. But my future daughter-in-law…
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It's easy to get nostalgic for the good old days. We just watched the satirical movie “Unfrosted” about making Pop-Tarts. It's filled with nostalgic references and jokes blended with a modern-day perspective. Although Pop-Tarts have fruit flavors, it's 100% artificial flavors loaded with sugar that give them their taste, for many kids in the '60s,…
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It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with…
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(and Why it Matters in Business-to-Business Sales) I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…
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Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I'm living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don't like the taste of artificial sweeteners. Artificial is generally…
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