News, articles, tips & tricks

The Second Kick from a Mule – Part 1

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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You Can't Outsource Relationships…

One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…

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Is It Time to Rethink Your Web and Sales Strategy?

Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…

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Is Your Marketing a Bonfire or a Fire Pit?

Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…

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Creating Content in an AI World – IQ+EQ = SQ

I have been in the marketing game a long time. When I wrote my first book, I was introduced to the world of marketing influencers. Although I was trying to become one, I never made it my main source of income; instead, I used it as a way to introduce myself to potential clients. That…

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Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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