I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what's the experience in between? What kind of experience is your user having to get to that point? What are the impressions…
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When Black Friday Comes… I'm writing this just before Thanksgiving. I'd like to talk about five ways to give thanks to your clients this Thanksgiving and maybe even next Thanksgiving. There's a tradition in the United States called Black Friday. Black Friday is one of my favorite Steely Dan songs. When Black Friday comes, I'm…
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So, I don't know if you've ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It's a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples' ears is their own name. People love that.…
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How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I've been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…
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Let me ask you a question: Have you ever found something not working, only to find out you never turned the power on? I think we've all done that before, right? But hold that thought, because I want to jump into something. Today we're going to be talking about how you define success in your…
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Monday was Labor Day, and that's when I recorded the podcast that led to this blog. I saw a bunch of people on social media saying, “Hey, what are you doing today?” It's like, “Well, I'm kind of working, doing a podcast.” But I was also doing some other stuff, working on some future presentations…
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