Have you ever heard the George Carlin comedy sketch about Football vs. Baseball? You can watch it here and some of the lines include: “Football is played in a stadium; baseball is played in the park.” “In football, you wear a helmet; in baseball, you wear a cap.” “In football, you get a penalty; in baseball,…
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Have you ever suffered from social overload? I know it occurs across social media, especially when you have a controversial topic with hundreds of comments and replies. You reach a point where your brain shuts down. You go numb and move on or just leave the platform for a while. I remember the feeling when…
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Trust is not an event. Trust is a process. Unlike KNOW and LIKE, TRUST cannot be found through an online activity. It has to be accomplished through human-to-human interaction. Trust has to be earned. Once earned, it’s not like a merit badge. It’s more like a battery that has to be recharged constantly. It is…
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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Bob is an internationally known sales guru, and I've had the pleasure of interviewing him and getting to know him personally. Bob is someone who I would call…
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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…
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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…
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