News, articles, tips & tricks

Is Your Content a Tapas or Family Style Meal?

Family Style I grew up in New York in a very Italian family. Holidays revolved around food. I remember plates and bowls of soup, salad, meat, pasta, and side dishes were placed around the table and then passed around. Some of those plates and bowls were the sizes of small European countries. This allowed you…

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The Dollars Are In The Data

What Gets Measured… Gets Done? There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially). Other sources say it was coined by William Thomson, the Scottish physicist also known as Lord Kelvin. That dude…

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Engagement… to The Power of 3

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it's called the “why stage” or “why phase”. As children grow and develop, they become more aware of their…

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Are Your Processes Putting Progress in Purgatory?

Let's face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That's not how we do it here!” Purgatory…

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The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. I have chronicled my love-hate relationship with Home Depot. I was in love with them after my first experience with them buying a washer, dryer, and fridge. The salesperson was so educated and informative. When I went to Lowes (first) the salesperson took a while…

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Three Questions With The Same Answer – Know, Like, & Trust

Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…

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