News, articles, tips & tricks

The Dollars Are In The Data

What Gets Measured… Gets Done? There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially). Other sources say it was coined by William Thomson, the Scottish physicist also known as Lord Kelvin. That dude…

Learn more
Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well…

Learn more
The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Learn more
The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Learn more
Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

Learn more
Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

Learn more
AllA-B TestingAccountabilityAdvertisingAffiliate MarketingArtificial IntelligenceAttentionAudioAudiobooksAutoresponderAwarenessBloggingBooksBrandingBusinessBusiness SystemsBusiness ToolsBuyer's JourneyC-Suite TopicsCanvaCase StudiesChange ManagementClient ExpectationsCoachingCold-CallingCommunicationCommunityCompanyConferencesConsistencyConsumer vs B2b MarketingContent MarketingCopyrightCrowdsourcingCustomer Relationship ManagerCustomer ServiceData MiningDesignDesign & PhotographyDisruptionDrip Email SequencesEbooksEducationEMail MarketingEmotional IntelligenceEngagementEntrepreneurshipEventsFacebookFacebook GroupsFeedback LoopFinanceFollow-UpFuturecastingGeneral MarketingGenerating SalesGiving BackGolfGoogle+GoogleGoogle AdWordsGoogle AnalyticsGoogle Places/MapsGraphicsHashtagsHuman CapitalHuman-To-HumanIndustryInfluencer MarketingInfographicsInformation MarketingInnovationInstagramInterviewsInvesting In YourselfIPadiPhoneLanding PagesLifestyle & HobbyLinkedInLinkedIn AdvertisingManaging ChangeManaging Your BusinessMarketing Tips and ToolsMindsetMusicNavigationNeed HelpNetworkingNiche MarketingOpinionOrganic MarketingOwn ItPerfect CustomersPermission MarketingPinterestPodcastsPresentationsProductivityProject ManagementPurposeQuestionsReciprocityReferralsRelationship MarketingRepairs and UpgradesReputationReturn On InvestmentReviewsSalesSales FunnelScamSearch Engine MarketingSearch Engine OptimizationSegmentingSocial MediaSocial NetworkingSpamSpeakingStaff IssuesStoryStrategySuccessSystemsTargeted MessagingTechnologyTestimonialsText MessagingThankfulnessThought LeadershipTime ManagementTips & tricksTrustTwitterValue PropositionVideoVirtual AssistantsVoice SearchWeb DomainWeb HostingWebinarsWebsite MaintenanceWebsitesWorld NewsWriting Content