News, articles, tips & tricks

What's the Deal… with Silos?

I have always lived in cities. Not big ones, but smaller suburbs. Generally, especially in the Midwest, you usually encounter farms when you travel between towns by car. In Illinois, there were lots of farms. Most have barns and silos. I knew what the barns were for, but did not quite understand silos and why…

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Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has…

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The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain't over 'til it's over.” “When you come to a fork in the road, take it.” “It's like…

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Winning Lessons from 2023

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

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