This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we'll explain how to actively engage your clients and prospects to increase sales! Your story and…
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I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…
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Lately, I've been having a renaissance of sorts. Now, I have not been getting up on scaffolding and painting chapels. What I've been doing is listening to audiobooks, and I find them on Blinkist. I've talked about this before. It's basically Cliffs Notes for books in audio form. I could start off with something like…
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A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don't want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…
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Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…
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Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you've been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…
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