News, articles, tips & tricks

Is It Time to Rethink Your Web and Sales Strategy?

Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…

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Why Adding Content… Makes Your Ads Content

The English language is hard and convoluted. Words that are spelled the same but pronounced differently are called heteronyms. English has hundreds of these! The farm was used to produce produce I read what I read yesterday The bandage was wound around the wound I use AI in my business as a tool. It helps me research while…

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Is Your Marketing a Bonfire or a Fire Pit?

Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…

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I Had a Conversation with AI About All the Hype Around Artificial Intelligence?

Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…

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What's Old Media… Is NEW Media

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

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Prices Are Going Up. Are You Raising Yours? Can You? Should You?

There is an undercurrent creating a bit of uncertainty in business. It's the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…

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