News, articles, tips & tricks

Artificial Intelligence Decisions… Data Determines the Destination

Have you ever heard the George Carlin comedy sketch about Football vs. Baseball? You can watch it here and some of the lines include: “Football is played in a stadium; baseball is played in the park.” “In football, you wear a helmet; in baseball, you wear a cap.” “In football, you get a penalty; in baseball,…

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BACON – Chapter 1: Relationship Marketing

Marketing has evolved over the decades. I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched…

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Winning Lessons from 2023

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

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Who is More Useful to Your Business? A CMO or a CRO?

I think I can safely say that you don't go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it's often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

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FOMO to ROI in 5 Easy Questions

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

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What's for Dessert? How to Simplify Your Website to Increase Sales

Last week, we were all served up some Pi (or 3.14 day)! So what is your favorite kind of pie? I like pecan (or do you say pe-con?). Business is like a big pie as well. You want to get your piece, but there is always more than enough to share. The funny thing is…

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