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The 3 Things That Make Marketing Harder

You've Come A Long Way, Baby It's incredible how fast things change. Do you remember that slogan? “You've Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…

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Superman vs The Boogeyman

I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…

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Seconds… Chance Interactions – [Best Of]

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

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Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

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What To Do When What Was Working… STOPS WORKING!

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. Some clients are seeing traffic to their website drop and associating…

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When Less… is MORE!

I had the opportunity to travel to the South Carolina Coast for my son's wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. But my future daughter-in-law…

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