News, articles, tips & tricks

Is Your Marketing an Investment or an Expense? Good Questions!

It's been an interesting week. We are in the dog days of summer. People are vacationing, getting their kids back to school, or just soaking up (or avoiding) the sunny days and warm weather. Speaking of dogs. Our dog Layla picked up a case of the dog flu from doggie daycare. The daycare was incredibly…

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Focusing on the 5 A-Holes of Marketing

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. I love this kind of…

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I Lost It All… And Why I'm Happy About It!

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad's hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

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Tag… You're In! Segmenting Secrets

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

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How Can A Junk Drawer Help You Build A Healthy Business?

We all have one. Some of us have multiple. You may even have one in every room of your house. It's the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

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The Devil Is In The Details… In The Data

The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…

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