At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…
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Over the last weekend, we watched a little TV. When you speak, teach, and pontificate for a living, it's nice to have a little downtime and just LISTEN! Sometimes we choose sports, sitcoms, or gameshows, but this time we chose a documentary and a news magazine. The first story we watched was about the Webb…
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…
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Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I'm living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don't like the taste of artificial sweeteners. Artificial is generally…
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The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…
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Mistakes… They are only bad if you don't learn from them. Now, there are different levels of bad. You can put the wrong creamer in your coffee bad, or the Three Mile Island, nuke the east coast of the United States bad. But if you live to tell about it, you can always learn something…
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