It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. I finally decided that this book was still relevant and its concepts were solid, but some information had become outdated or…
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Here are the top five New Year's sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it's…
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It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with…
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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this marketing Golden Ticket that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy to…
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I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…
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The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…
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