News, articles, tips & tricks

Tag… You're In! Segmenting Secrets

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

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The Devil Is In The Details… In The Data

The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…

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Influence vs. Inspiration… It Takes Emotional Intelligence

It's been years since I have been a conference attendee. Normally, I am at a conference to speak or support the organization. At a conference, you meet and interact with so many interesting people, from so many places, with so many agendas, and so many different levels of experience, knowledge, and stature. The latest conference…

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It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

It's been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. How time has flown by, but most of the tech…

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You Get What You Pay For… Some Assembly Required

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture. We finally moved into our new home (use moved with a grain of salt.) We sold everything in Illinois, and we have been…

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Success Is Personal and How To String Together Little Wins

I have been told that people who have almost died have a new perspective on life. Once you almost lose your life, you stop taking life (especially getting up each day) for granted. Having been in the hospital twice in the last 3 years I would concur. One of those was a near-death experience (I…

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