News, articles, tips & tricks

Antisocial Social Media and LinkedIn Means Business

There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…

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Attention vs Intention

So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it's safe to say that I am connected to over 10,000 individual…

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Social, Networking, and Social Networking

Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…

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There Is GOLD in Them Thar Bills

Arguably, three states in our country are famous for gold: Alaska, California, and New York. California had a gold rush in 1849. Although it was not a state yet, Alaska had a gold rush in 1896. New York is famous in more modern times because of Wall Street and the financial trading in Gold and…

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Is Your Content More Like a Newspaper or a Magazine?

I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn't optimal for today's TV and movies. Instead, it was…

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What Is Your Brand of Hospitali-Tea?

Trust me… going to hospitals, clinics, and doctors' offices is not fun. I hope you are not at that phase or your health is better than mine. Don't get me wrong. I am healthy and jog, play golf, and do yard work, but I have had a series of incidents that have put me on…

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