Today I wanna talk about why social media is a bet you can't win and what you can do about it. A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive…
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I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you're going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…
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Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you've been following along for a while, you've heard of my dog, Buddy Guy, who's a 100-pound black Lab. We've had some challenges lately. He's getting older, and I used to take him on walks, and I…
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Once again, we're digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I'm really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…
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Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He's around 100 pounds, a Black Lab, and I'm a Blues player, so it…
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Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven't, check your pulse, because that's just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…
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