News, articles, tips & tricks

If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

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Are You Building A Cult Or Culture On Social Media?

Corporate vs Entrepreneur Culture So, I don't know about you, but have you ever been fired? Well, I had a stint at Arthur Andersen, and yeah, I got fired. Why? Well, because I didn't play well in that corporate sandbox. The reason is because there were stringent rules and a corporate culture that just was…

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What Is More Fascinating On Social Media? Engagement Or Education?

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…

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What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO's, CEO's, CFO's, a whole bunch of…

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The Ultimate Sales Question – How Can I Help You?

I want to talk about what I like to call the ultimate sales question. When you're selling or talking to clients, the first thing that you have to think about is: what problem do I solve? In most 12-step programs, step number one is realizing that you have a problem. Hopefully, your clients or potential…

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