Do you know that Rolling Stones song? “You Can't Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…
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One of my favorite quotes is: “Never use four words when three will do.” – Ruth Bader Ginsburg Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic,…
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Are your marketing systems working for you? Well, maybe you should stop gambling and start winning. Now, there is nothing absolute about any kind of marketing or advertising, or any kind of art in general. There's no way to predict what's going to happen, but there are ways to align concepts that are going to…
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Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…
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Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that's not how it goes, but that's what we're going to talk about today. This idea about a…
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Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don't, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week's volume of what sold, what didn't, and where the expenses went. And, I love looking…
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