News, articles, tips & tricks

Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I'm not 100% sure if it's still available now or not, but if it is, it's probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

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How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you've been following along for a while, you've heard of my dog, Buddy Guy, who's a 100-pound black Lab. We've had some challenges lately. He's getting older, and I used to take him on walks, and I…

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How To Use Email Marketing? The Money Is In The List!

It's Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it's one of the cornerstones that you need to run any successful business. I don't care whether it's local, national, or international. The reason is, when you have an email list,…

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Social Media Emotions… Is It The Cocaine of Content?

Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven't, check your pulse, because that's just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…

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What Is The Best Way To Broadcast Your Content & Who Is Listening?

If You Make Them Choose, They Get Confused? I may be dating myself, but way back yonder when I was a youngster, we had very limited options to get our news, entertainment, and information. Believe it or not, we actually bought a bunch of encyclopedias, and that's the way that we learned things, and every…

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