This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…
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Today, I'd like to talk about a trend I've observed. It's a trend that's turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…
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[vc_row][vc_column][vc_column_text]Today I want to talk about critical R.A.C.E Theory. Now I'm not talking about the kind of Critical Race Theory that's taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I'm talking about today has to do with the acronym…
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My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…
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I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I'm not…
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I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…
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