Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the '70s and '80s and peaked in the '90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Mobile phones…
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It's easy to get nostalgic for the good old days. We just watched the satirical movie “Unfrosted” about making Pop-Tarts. It's filled with nostalgic references and jokes blended with a modern-day perspective. Although Pop-Tarts have fruit flavors, it's 100% artificial flavors loaded with sugar that give them their taste, for many kids in the '60s,…
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Have you ever suffered from social overload? I know it occurs across social media, especially when you have a controversial topic with hundreds of comments and replies. You reach a point where your brain shuts down. You go numb and move on or just leave the platform for a while. I remember the feeling when…
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What Matters? If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales…
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If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…
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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…
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