News, articles, tips & tricks

All Marketing (and Sales) are Personal

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

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Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

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What To Do When What Was Working… STOPS WORKING!

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. Some clients are seeing traffic to their website drop and associating…

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When Less… is MORE!

I had the opportunity to travel to the South Carolina Coast for my son's wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. But my future daughter-in-law…

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Data is a Gift… Share The Love!

Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the '70s and '80s and peaked in the '90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Mobile phones…

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Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

It's easy to get nostalgic for the good old days. We just watched the satirical movie “Unfrosted” about making Pop-Tarts. It's filled with nostalgic references and jokes blended with a modern-day perspective. Although Pop-Tarts have fruit flavors, it's 100% artificial flavors loaded with sugar that give them their taste, for many kids in the '60s,…

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